Home services marketing · United States
Local Services Ads, SEO and Google Ads for Home Service Businesses
We help HVAC, plumbing, roofing and electrical companies win more booked jobs from Google: Local Services Ads, the local map pack, organic search and Google Ads. Every call and form is tracked, so you see what each booked job cost.
Emergencies don’t keep office hours, and neither do we: our in-house team is available 24/7 and covers US business hours.
Why home services need a different playbook
Every click is expensive
Home and home improvement businesses pay a typical $8.33 per click and $90.92 per lead in WordStream’s 2026 search ad benchmarks, against $5.42 and $66.69 across all industries.
Local Services Ads sit on top
Local Services Ads appear at the top of Google’s results, and you pay per lead, not per click. Since October 2025, verified businesses carry a single “Google Verified” badge, which replaced Google Guaranteed.
Reviews and AI shape the shortlist
In BrightLocal’s 2026 survey, 47% of US consumers won’t use a business with fewer than 20 reviews, and 45% now use AI tools for local recommendations.
Demand follows the seasons
Samsara’s data on 65 million US HVAC service trips shows demand climbing from a February low to an October peak. Budgets and offers should follow the season.
What we do for home service businesses
Local Services Ads
Setup, Google’s verification (background checks, licences and insurance), budgets by job type and service area, and lead quality reviews.
Google Ads
Search and call ads for emergency and high-value jobs, with negative keywords to cut wasted spend and schedules that match when you can answer.
Local SEO and Google Business Profile
A complete service-area profile with up to 20 service areas, pages for each service and city you cover, and a steady review request process.
Call tracking and reporting
Every call and form tracked, so reports show cost per lead and cost per booked job.
Websites that book jobs
Fast, mobile-first sites with click-to-call buttons, quote forms and service-area pages.
Seasonal planning
Budgets and ads shifted ahead of each season, such as AC repair before summer and furnace tune-ups before winter.
What working with us looks like for a home service business
An illustrative example of how we’d work with a six-truck HVAC company in Phoenix. It shows the work and the order we do it in. It is not a client result.
Audit and tracking
Weeks 1–2. Review of the website, Google Business Profile and how calls are answered. Call and form tracking set up for every lead.
Local Services Ads and Search
Weeks 3–6. Local Services Ads setup and verification, and search campaigns for AC repair and emergency service in the areas the company covers.
Local SEO
Months 2–4. Service and city pages, a complete service-area profile and a steady review request process.
Report and adjust
Monthly. Calls, booked jobs and cost per job, with budgets moved to match seasonal demand.
Illustrative example only. Since 2015 we’ve worked with 1,000+ clients; they’re under NDA, so we don’t publish their names or results.
How we work
Questions home service businesses ask us
Straight answers on Local Services Ads, timelines and cost.
Get more booked jobs from Google
Tell us your trade, your service area and the jobs you want more of. We’ll review your current search presence and send a custom quote within 24 hours.